The primary issue in this case is the responsibility of management, if...
The clinic is having problems with the scheduling of the patients. The...
1. Are traditional bureaucracies set up to provide custom made products...
2. CASE STUDY EVALUATING NONTRADITIONAL INCENTIVE SYSTEMS HOWE 2 SKI...
Green Mountain Coffee Roasters and Keurig are company names and their...
The article Overhead can kill you discusses a very interesting topic...
This paper analyses the supply chain network of PepsiCo. The...
4. It is likely that many of the procedures at the outpatient surgery...
Albert Becwin founded Becwin Printing Inc. in 1981. He started the...
Cost of quality is defined as the cost of waste or the cost to a...
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The article You Say You Want a Revolution Three Evolutionary Trends that will Transform Your Loyalty Strategy was a very interesting article. One of the factors mentioned in the article that drive customer loyalty is innovation. I believe that innovation is one of the most important factors for marketers in todays marketplace. A company that has been...
One of the articles that the professor posted discussed transactional emails. The author claimed that companies should take advantage of email conversations in order to build a relationship with the customer. Building a relationship with a customer can help increase customer retention. Another article that I read during the week was about trends that can...
In todays world of jet age, it is imperative that the customers of any airline company be made to feel comfortable and customer satisfaction is vital with respect to his or her transactions and interaction with the company and its service. Airline business has become very competitive as each company is trying to bring in newer ways to improve its customer...
The three basic functions performed by marketing intermediaries are transactional, logistical, and facilitating. The transactional function involves adding value to the distribution channel by bringing in the intermediary resources to establish market linkages and customer contacts (Sharma, 2011). Companies that are able to increase their network of...
INTRODUCTION customer relationship management has become an important phenomenon in the business world. Companies today, realize the importance of retaining existing customers by meeting/exceeding their expectations, as the cost of attracting new customers is must more than the cost of retaining an existing customer. For this purpose, it is important to...
Marketing is considered to be one of the pillars of the modern business practices and the theories related to the respective field. Till the middle of the past century, the idea of marketing was limited to the management and accumulation of all the marketing operations in an organization (Felton, 1959). However, the increasing demands of the recent market...
Business process re-engineering is an improvement of the current systems in place in an organization to better service the needs of the company, and more importantly the customer. Robson and Philip term it as a powerful tool to have in a world that is as ever changing as our own. The customer is at the front and heart of any business and therefore their...
A companys success hugely depends upon on how far it has been able to satisfy its customers. The OMC of a company influences a customers experience in a huge way and so it should be designed accordingly. A longer process involved in ordering as well as receiving the product or service will lead to customer dissatisfaction and result in huge loss for the...
2.1. Introduction Customer satisfaction is a wide area covering various aspects. This is a field which has been researched and discussed over years in various academic disciplines by various specialists. Some of the recently evolved concepts of customer satisfaction are customer intimacy, customer centric and customer focus. These factors are expected to...
Social Services include any form of organized effort aimed at addressing a social cause for the betterment of weaker sections of the society. Services may be provided in the sectors ranging from education, health-care and child-care to counseling and rehabilitation. According to (Pires and Stanton, 2002), social services are of key importance to the...
Business firms can become too focused on promoting the merits of their brand and their product and in doing so, do not have a pulse on consumer attitudes and perceptions of the brand and the product. In order for any business to succeed it needs to be fully appraised or accurately appraised of what consumers think, feel and want not only in relation to...
Research is a systematic process carried out with an intention to analyse or find out things regarding a particular subject or field of study. The two main components of the above statements are systematic and find out. The term systematic is used to state that research is not based on assumptions or intuitions but based on rational analysis of...