How sex in advertising has negative effects on societies perception of beauty.

It is practically inescapable to turn on the television, browse internet, page through a magazine, or drive past billboards without seeing some sort of sex appeal. Sex appeal is the дЫПuse of sexual themes that appeal to a personдЫЄs desire to be attractive,дЫќ according to the article дЫПAdvertisingдЫќ in the 1999 World Book encyclopedia (Robertson, p.1)Since advertising is a big business, advertisers may not keep any ethics or morality while producing or displaying advertisements in either electronic or print medias. They always try to incorporate or blend materials or themes which may catch the attention of the public as soon as the advertisement is displayed on certain channels or medias. When advertisers think about an eye catching theme, most of the times, they will give preferences