Sales Management Question

Transaction-focused traditional selling is considered to be inefficient because of the process of the closing sales (Johnston and Marshall, 2005). In the traditional selling, a process is followed from next step to last step which is closing the sales which the sellers are using for their benefits. The focus is usually as to how to get the sale rather than serving the customer (Johnston and Marshall, 2005). For this, the sales person require basic selling skills which include searching for prospective customers and briefing them about the benefits and advantages of the product or service rather in order to increase the sale orders volume (Ingram et al. 2004). The sales person requires information about the product, its competitors, and account gaining strategies to successfully close a