Marketing strategy 4Ps of luxury brands and mass-market brands
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Marketing strategy 4Ps of luxury brands and mass-market brands

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  • Undergraduate
  • 843

Short excerpt:

My fellow group students have so far talked about the two different business models, for luxury brands and non-luxurious brands and also discussed about the economic downturn that caused changes in the marketing strategies of these businesses. Now, i am going to discuss in detail how the strategies after the recovery from economic downturn changed.

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