Prius: Leading a Wave of Hybrids
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Prius: Leading a Wave of Hybrids

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Prius Leading a Wave of Hybrids 1. One of the microenvironmental factors which Toyota considered in designing the Prius is the firms objective and goal of creating a car with the lowest emissions possible. It was managements objective to develop a car which is resource and environmentally friendly yet retains the benefits of a modern car (toyoland.com., n.d.).

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