The challenges of Internet technology in the area of marketing
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The challenges of Internet technology in the area of marketing

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  • College
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Short excerpt:

The paper comprises of the challenges of internet technology in marketing. The internet technology is greatly in use by the marketers but it brings various disadvantages in marketing of products as well as services. The marketers and customers are facing continuous challenges due to internet technology because improper mishandling of the technology brings various hardships. In this paper, an analysis has been conducted regarding the challenges of internet and it has been found that internet technology despite the fact that is greatly advantageous, in certain cases, is detrimental for the purpose of marketing. There are continuous risks and challenges that are faced by the marketing personnel while advertising the products, as there may be a chance to be imitated from the competitors. The

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