Non Profit Organizations

After a long career as a Marketing Manager for Coca Cola, a friend of yours is thinking about taking a senior marketing position in a not for profit organization. What are some of the major differences she should expect to encounter The friend should expect a great deal of difference as per her working domains. For starters, she must understand that this is a wholly differential undertaking and it would mean that she will have to undergo work which is haphazard and without any due incentives coming to her fore. She will have to comprehend how as being the Marketing Manager at Coca Cola will she replicate the same within her realms at the not for profit organization. There is evidence in the form of understanding that the not for profit organizations do not bring in that many incentives