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Without a doubt, the Toyota Company is a leader in manufacture, assembly and distribution nationwide. Hence, a very efficient marketing and management style is needed in order for the company to thrive in a fierce competitive environment. Toyota is also a lead executioner of a practice called as дЫПJIT system.дЫќ JIT improves organization's return on investment, quality, and efficiency as cash flow are apparent along with a strong process inventory.One cannot acknowledge the beauty of ToyotaдЫЄs success without understanding its marketing model. Therefore, the core dynamics of ToyotaдЫЄs marketing which consist of its supreme quality testing, innovation, and its supreme ability to attract a solid customer base.