Bachelor in Business Administration, Marketing Research Class

The activities related to marketing research help a business organization to retrieve potential information from the external market scenario that helps the business managers to render effective decisions to gain a larger market share. Marketing manager of the company with the help of the required data can effectively work to alter the present marketing mechanisms that would help create the market for sales of new products through the identification of newer marketing channels. Henceforth marketing research is observed to be a bridge between the ultimate consumer and the business management which links the two parties through an information network. Through marketing research the business manager can both identify potential opportunities and also can effectively monitor existing sales and