Caffeine, Energy drinks, Convenience foods

This paper presents a Questionnaire for Power дЫТ O, an energy drink which is to be launched in the market. This questionnaire will be used to extract information about the target consumersдЫЄ preferences regarding consumption of energy drinks. The target market falls between the age group of 16 дЫТ 30. The responses of the questions will be analyzed amongst each other to give a picture of why do the target market consumes energy drinks, from where they make their purchase, what brand personification does Power дЫТ O need to carry in order to be relevant and acceptable amongst the target market.