Develop a strategy for the Wii's next product life cycle phase.

The Nintendo Wii is currently at the maturity stage of its product life cycle. This phase often lasts longer than the other phases of the product life cycle and some products such as Quaker Oats have been in this phase for over a hundred years. The Wii should aim to match the likes of Quaker Oats in maintaining its consumer appeal and market share for the next couple of decades. To enable us draw out a strategy for Wii in this maturity stage we must first understand the strategies that it has currently been using that have seen it gain global image and increased market share.