PharmaSim Final Report
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PharmaSim Final Report


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Short excerpt:

The objective of PharmaSim exercise was to manage the over-the-counter cold medicine brand for the pharma group Allstar Brand Corporation. Throughout the ten-periods, our team acted as brand managers for OTC cold medicine and made marketing decisions to increase the market share. This report summarizes the decisions we made and its impact on our brandдЫЄs performance.

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