A report into the behaviour, needs and motivators of consumers of hospitality services.

In researching the trends in a hotel, it is important to understand the way in which to approach marketing research in order to appropriately address any deficits in the services that are being offered and any markets that could be reached with reasonable adjustments. Researching current trends through industry resources provides a framework in which to better understand modern expectations of travelers. Once trends have been identified, an appropriate research project can be created to address the ways in which a hotel is meeting the needs as outlined by the demographics who are interested in that service. One of the recent trends in travel is in offering green accommodations in which the lowest impact possible on the environment is applied to the experience. The following report has