In the competitive business landscape of the 21st century a variable that can help corporations differentiate themselves is innovation. Innovation can be defined as a new idea, method, or device (Merriam-webster, 2011). Innovation has historically changed the way an industry operates. Back in the early 20th century Ford Corporation was able to revolutionize the auto industry with the introduction of the Ford Model T. An industry that has not seen much change in product variety during last century is the paper industry. Paper is the key material used to create the written press. Our educational system is highly depended on the creation of books made out of paper. This industry faces long term problems because paper is created by cutting down trees and using them as raw material.