The industry chosen is airline industry and the point of reference is Southwest Airline. Airline industry is one of the most lucrative yet challenging industries to operate in. It is among the most regulated industries in the world. This is because the risks facing the industry are real and enormous. The regulatory body of the industry is the Federal Aviation Administration (FAA), which provide operating standards and guidelines as well as enforcing the regulations and punish the offenders. Air is the fastest mode of transport, which connect both short and far geographies.