you can find better than me

Major fashion designers and businesses providing high end clothing and accessories in todays economy have mixed results in terms of gaining customer loyalty and ensuring profitability. Well-known designers such as Gucci, Prada and Burberry (only to name a few) have had considerable difficulty in establishing a consistent marketing and advertising scheme due to situations occurring in the external environment. There is currently a lingering recession in the UK and abroad that is radically changing the buying behaviour of consumers that were once devoted and loyal to their favourite brand names. This difficult economy and changing consumer sentiment, along with rising competition, is changing the nature by which high street and other high-end retailers market their products. This report