Research for marketing practioners

This work constitutes a proposal for a pilot research project to be undertaken for Playful Times Toys to explore attitude of potential consumers to wooden toys. The purpose of the research project is to acquire sufficient insight so that suitable promotional programme aimed at parents and grandparents can be developed to market traditional wooden toys. This would necessitate clear understanding of the perspectives of parents and grandparents, which is critical for Playful Times Toys as the company was earlier in the business of electronic teddy bear and its relative lack of experience in wooden toys market. The pilot study will be undertaken to capture the attitude of a convenient sample in and around Hertfordshire, where Playful Times Toys which will be representative of the companies