Create a Situation Analysis of a company I want to work for

Humana is a health insurance and healthcare service company in the US. Humana delivers insurance products and healthcare programs for its customers. Humana also supports charitable actions to encourage healthy lives and communities. The situation analysis of Humana reveals that Humana understands its customers needs and develops its products according to customers needs and preferences. To make their customers satisfied Humana differentiates its product by conducting ethnographic research. Humana provides various programs for their customers and takes complete advantage of the customers understanding. In the insurance market, Humana has a number of strong competitors such as Atena and Signa. As the health industry market is in growth stage, Humana tries innovation of new products which is