Marketing has become a critical success factor in the business world of the 21st century. Kudler Fine Foods has embarked in a project of a new product launch targeting the Canadian marketplace. For the firm to succeed it must prepare an effective marketing plan that use good balance of different advertising techniques. The product the company created is called Too Fresh to Go meals. The product offers the customers a pre-cooked healthy meal that can be eaten at home. This product has the potential to penetrate the market well because there a necessity for these types of products among the working class that does not have time to cook every day.