Entering the market, every new product faces the problem of peoples unawareness and low level of demand that requires an active promotion from the company. Nowadays it is hard to imagine modern production without advertising, because absolutely all goods and services reach potential consumers faster and ensure high sales more effectively, if they are propagandized in a proper way. Some specialists believe that good advertisement gives about fifty percents of success. That is why carefully developed advertising campaign of the new product must play a significant role in the future efficiency of the innovation. It is essential to create attractive and catchy ads, which later on will be able to influence on customers decision-making.