Week 6 article and weekly summary

Advertising can be defined as paid-for time or space. Sometimes ads look a lot like publicity. Public service announcements are examples of publicity generating ad that are similar to special sections and display advertising. A good way to improve the effectiveness of an advertising campaign is by talking directly to the advertising director of the newspaper, magazine, radio station, website, or television station utilized to show the advertisement. One of the most important considerations in preparing any type of advertising copy is effectiveness. One of the most important publications public companies release every year is the annual report. The SEC requires that all public companies prepare annual reports yearly. Most companies prepare brochures themselves. When preparing brochures one