Week 6 discussion and participation questions

Advertising is a marketing tool that is used to market the companys product or services. Advertising campaigns are prepared for different products. For example General Motors will create separate advertising campaigns to advertise its Volt model than for the advertisement of its different pickup truck models. Advertising campaigns are prepared with a specific intention in mind. They target specific products or the overall product attributes of an enterprise. Wendys has prepared advertising campaigns to highlight the fast service of its carry out window order service with the added message that is open after midnight. The use of publicity is much different than advertising. The purpose of creating publicity is to raise awareness about the company as a whole. An unwritten rule about