I am writing to inform you about new type of product that Marketing Department proposes to launch. Taking into account the fact that for several years our company has been producing paper clips of the same type, it is recommended to modify our product for making it fit with the requirements of the market. The strategy of new product development is implemented in seven steps, which let to analyze and appraise reasonability and effectiveness of new commodity line in a full way. The stages of product development are the followingFirst of all it is important to form multitude of new ideas and suggestions, concerning improvements of our product that currently company produces. Due to this aim it has been helpful to brainstorm, finding new propositions with a help of professional team work in