Cereal Aisle Analysis

Last Saturday, I did a survey of the Corner market in the Pine Tree Village Shopping Canteen. My focus was to study the breakfast cereals, especially on ChildrenдЫЄs cereals. These were strategically located on the middle two shelves of the cereal aisle. The height of the shelf was such that children could easily see them and stretch their hands to fetch the packets if they wanted. The tactful location of the cereals was done deliberately to attract both parents and children. The products were displayed in the aisle which made it easier for every one to observe. One could not help not noticing them. Whenever one moved along the passage, he could easily see the display and the whole idea seem to be make it so attractive that even if the item was not on the shopping list of the customers,