Week 5 Team Assignment
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Week 5 Team Assignment

540135

  • Ph.D.
  • 454

Short excerpt:

Kudler Fine Foods needs to prepare a marketing communications plan to create awareness about the Too Fresh to Go product line. The product has the potential to be consumed by virtually any type of customer since the product can be consumed out of the comfort of your home without the hassle of cooking a meal. The company has to decide which marketing channels are going to be used to get the message out. The firm is starting its penetration of the Canadian marketplace. Getting a big impact would a good way of starting a marketing communication campaign. Even though it is the most expensive channel I recommend the company use a local Canadian television station to send their message to the customers. The firm has to create a 15 second commercial. The commercial would be aired for a span of

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