week 4 discussion questions and participation questions
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week 4 discussion questions and participation questions


  • Ph.D.
  • 1249

Short excerpt:

The three basic functions performed by marketing intermediaries are transactional, logistical, and facilitating. The transactional function involves adding value to the distribution channel by bringing in the intermediary resources to establish market linkages and customer contacts (Sharma, 2011). Companies that are able to increase their network of customer realize that achievement by increasing their customer retention. The customer retention rate of a company is a very important marketing metric due to the fact that based on the 80/20 rule 80 of a firms sales are achieved by 20 of their customers. Logistics refers to the physical distribution of the goods sold by a company. A firm that has gained a competitive advantage due to its superior logistics is the retail giant Wal-Mart. The

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