"best buy" canada : the 4 P's of Marketing
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"best buy" canada : the 4 P's of Marketing


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Short excerpt:

Best Buy Company is a North Americas leading specialty retailer of appliances, software, personal computers and consumer electronics. The first Best Buy Canadian stores opened in 2002. The company has extensively covered Canada. Currently the company operates over 600 stores across the US. The marketing mix of Best Buy Company has attracted the middle class in the Chinese market. The company has identified the needs of the Chinese consumers who are trying to fill up their houses with electronics. This is entirely different from the American or Canadian consumers. Promotion in the Chinese market has been successful because the consumers are going for the best bargains. Best Buy has over 500 stores in the Chinese market. In the Puerto Rico, Best Buy consumers have less purchasing power. The

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