Integrated Marketing Communications -- Communication Plan of a company

TOC \o "1-3" \h \z \u Executive summary PAGEREF _Toc294032031 \h 2External analysis дЫТ PESTEL PAGEREF _Toc294032032 \h 2Political PAGEREF _Toc294032033 \h 2Economic PAGEREF _Toc294032034 \h 2Social PAGEREF _Toc294032035 \h 2Technological PAGEREF _Toc294032036 \h 3Environmental PAGEREF _Toc294032037 \h 3Legal PAGEREF _Toc294032038 \h 3Competition analysis PAGEREF _Toc294032039 \h 3Gaining a Competitive Advantage PAGEREF _Toc294032040 \h 4Product analysis PAGEREF _Toc294032041 \h 5Chanel SWOT PAGEREF _Toc294032042 \h 6Strengths PAGEREF _Toc294032043 \h 6Weakness PAGEREF _Toc294032044 \h 6Opportunity PAGEREF _Toc294032045 \h 7Threats PAGEREF _Toc294032046 \h 7Marketing objectives and Marketing Strategy PAGEREF _Toc294032047 \h 7Recommendations/ Conclusion PAGEREF _Toc294032048 \h