Orkla Group, Marketing, Brand management
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Orkla Group, Marketing, Brand management


  • Undergraduate
  • 1448

Short excerpt:

Unilever Global has a very successful history of marketing more than one competing brands simultaneously by maintaining a social mission at its promotional strategies for every brand. The mode and concept of marketing generally have undergone tremendous changes for the recent decades. Traditional way of seller oriented marketing gave way to customer focused marketing strategies as customers today experience easy access to wide ranges of quality products and services. Hence firms today are cognizant of the unique characteristics of services such as intangibility, inseparability, variability, and perishability. Subsequently, international expansion has become a significant strategy in addition to firms fundamental objective of wealth maximization. In order to achieve international

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