Market Orientation
View larger

Market Orientation


  • Ph.D.
  • 530

Short excerpt:

Immense competition as a consequence of changing customer needs and access to global markets has led many organizations to become marketing oriented. Organizations use market information for planning and implementing strategies in accordance with market, such as new product development, competitors performance and movements, making alliances, exploring new markets, bringing investors etc. Thus market orientation is the organization-wide generation of market intelligence, dissemination of its intelligence across departments, and organization-wide responses to it (Meek et al. 2007 p.34). Marketing orientation provides organizations with the opportunities to engage in activities aligned towards developing an understanding of customers needs and future expectations these activities also

Protected by Copyscape

By buying this product you can collect up to 21 loyalty points. Your cart will total 21 loyalty points that can be converted into a voucher of $0.21.


Add to wishlist

30 other papers in the same category:

Related Products