social marketing
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social marketing


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This report focuses mainly on ways and techniques for social marketing. Social marketing is a source of creating awareness regarding any essential issue in a society and works for social benefits by means of various campaigns which are usually non-profit seeking. It is a way to change behavior of individuals in a society and strive for their good. These issues could be health related or may be associated with behavioral changes needed by a society. Social marketing must not be puzzled or mingled with societal marketing or social media marketing as these are entirely separate marketing techniques.(Kotler, Roberto, Lee, 2002)Social marketing may include various significant campaigns like stop smoking, and it should be avoided in public places and where kids are present in a family places

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