marketing mix strategy
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marketing mix strategy

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Short excerpt:

Marketing mix is perhaps the most basic and significant concept in marketing. The four major components of marketing mix are product, place, price and promotion (four Ps). Each and every organization has to focus on these four components of marketing mix in order to perform well for a long period of time. In the following section recommendations are made regarding marketing mix in the context of V which is a famous energy drink that is mainly available in Australia and New Zealand.

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