marketing objective

Marketing objective is certainly one of the most significant aspects in marketing. It is perhaps the most crucial component of the marketing plan of a particular organization. Any company needs to recognize its marketing objectives properly prior to decide on the marketing strategies. According to Botha, Brink and Strydom, a marketing objective is what you want to achieve through your marketing during the time frame (Botha, Strydom, Brink, 2005). There must be appropriate alignment between the overall strategic objectives with the marketing objectives. As far as energy drink V is concerned, its marketing objectives are quite clear. The main objective behind all the marketing activities regarding V energy drink is to attract as much consumers as possible. Energy drink is one of the fastest