weekly summary and team discussion week 2
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weekly summary and team discussion week 2

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  • Ph.D.
  • 172

Short excerpt:

One of the articles that the professor posted discussed transactional emails. The author claimed that companies should take advantage of email conversations in order to build a relationship with the customer. Building a relationship with a customer can help increase customer retention. Another article that I read during the week was about trends that can help build customer loyalty. One of those trends is networking. An industry that can benefit a lot from networking is the consulting industry. The toughest challenge during the week was the individual paper. Writing a paper of over 2000 words is never easy. The paper helped me identify different marketing solutions for a company in the airline industry. A concept that I learned from the textbook reading that I believe is very useful for

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