Week Three Summary and Article Review

The article You Say You Want a Revolution Three Evolutionary Trends that will Transform Your Loyalty Strategy was a very interesting article. One of the factors mentioned in the article that drive customer loyalty is innovation. I believe that innovation is one of the most important factors for marketers in todays marketplace. A company that has been exceeding the expectations of its customers with the innovative technology products is Apple Computers. Apple took over the music player and smartphone marketplaces with the introduction of the IPod and IPhone. The three revolutionary trends that were discussed in the article that can be used to build customer loyalty were the power of networks, the power of data, and the power of convergence. The use of networks can benefit the marketing