LBSMK2004 SERVICES MARKETING

London Travel Agency is a privately owned company that arranges tours and accommodation for customers across Europe.Њж The companyдЫЄs head office is located in London, and it has small branches in various European cities like Berlin, Paris and Bern among others. The main operations of London Travel Agency consist of laisoning with carriers like road, rail and airlines for booking travel and networking with hotels across Europe for accommodation bookings. The company primarily organizes tours from the UK, but it also takes some direct bookings from its smaller branches in other cities. The main problem that the organization is currently facing is of customer retention or customer loyalty. This is partly due to the growing competition and aggressive marketing by other organizations, many