Discussion and Participation questions
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Discussion and Participation questions

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Short excerpt:

There are many things that companies should consider when developing a product. The objective of developing a new product is to help companies improve their sales. Prior to developing a product the product development team has to work with the marketing department to determine the target market for the product. The product specifications vary based on the demographic characteristics of the customers. For example senior citizens are the ideal customers to target for a firm in the tourism industry. Generation Y are a good group to target for companies that create video games. A product that came out over 10 years ago which failed very fast after its release into the marketplace was Cherry Cola. The flavor of the soda was awful. A product that was introduced by Microsoft to compete directly

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