Marketing, Lenovo, Global marketing
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Marketing, Lenovo, Global marketing


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Strategic marketing is one of the most significant elements in business. It helps to outperform the competitors and helps in making marketing decisions for expansion in marketing operations to increase profitability. According to MintzbergдЫЄs phenomenological approach he defines strategy as a дЫПplan, ploy, pattern, position and perspectiveдЫќ (Prevos, 2005, p.2). This definition define strategic planning phenomenon completely and helps to understand its importance in marketing. Every company requires good marketing knowledge and creative skills to sell their products in the market. Strategic marketing plan of an organization helps in segmentation of market, targeting of consumers and positioning of their products & services towards their target market. Strategic marketing plan

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