Barnes and Nobles realized that the firm had to make changes in order to keep the company profitable in the long term. The book industry has experienced stagnant sales during the past few years. The success of the strategies companies formulate depends on the implementation, strategic controls and contingency plans that the managers of the firm develop. The proposed implementation plan includes objectives, functional tactics, action items, milestones, deadlines, tasks, task ownership, and resource allocations. The plan also includes financial cost breakdowns and forecasts.