Critical Evaluation of Marketing Strategy (FoM)Report format

Per your request a situation analysis of Marks and Spencer is enclosed. The purpose of the report is to identify Marks and Spencers current market position relative to its products and to provide information and data that can aid in making decisions with respect to marketing Marks and Spencers products so as to prevent a crisis and to reverse current declines in sales. The report which includes a SWOAT analysis has been completed and is attached for your review and consideration.