Marketing Planning
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Marketing Planning


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TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc299108592 \h 3Marketing audits PAGEREF _Toc299108593 \h 4Environmental analysis PAGEREF _Toc299108594 \h 5Organizational analysis PAGEREF _Toc299108595 \h 8Barriers to marketing planning for Starbucks PAGEREF _Toc299108596 \h 10The marketing plan PAGEREF _Toc299108597 \h 13Ethical issues PAGEREF _Toc299108598 \h 16Conclusion PAGEREF _Toc299108599 \h 18IntroductionThe Starbucks Coffee Company has come a long way from its first store opened in Seattle in the year 1976 to its present position with over 6000 stores across 30 countries (Starbucks website, 2011). The success of the company is largely accountable to its well planned marketing strategy and consumer satisfaction that has helped in promoting brand loyalty. The consumers of Starbucks

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