Week 4 Individual Assignment

Barnes and Nobles is a great company that has enjoyed tremendous success in the book industry. The firm as of 2010 was the market leader in the industry with over 7 billion in revenues in an industry that generates approximately 24 billion in revenues each year. Despite the success of the company the firm has to realize that the book industry is in decline. In 2009 book sales went down 1.9 and during the last few years a lot of book stores have gone out of business including the popular book selling chain Borders. Barnes and Nobles has a lot of good things going for the company including a variety of over 2 billion books and e-books. The firm has done a good job of combining the traditional physical book store operation with its online offering. The firm also had the foresight to