Marketing Communications Plan

h the ways and means of reaching the market and impacting it as much as possible The product in this marketing communication plan is the iPhone and this plan has been designed using the SOSTT+4Ms structure The first iPhone was made public in 2007 and it immediately received massive approval in the market with millions of sales being made in the months to come. A year later the iPhone 3G This latest model was much cheaper than the others, as Apple was making an attempt to get a hold of a larger market than with the first two generations of iPhones of the iPhones in the market. By the end of the financial year 2010, there were more than 72 million units of iPhones sold all over the world. It is expected that 2011 will show a has for a while surpassed the sales of well known brands like