Case Study Analysis (A REPORT) (RESIT)

The paper focuses on presenting a report based on two sets. The first set focuses on discussing the concepts of market segmentation in respect of three case studies. It also discusses the concept of different product and service offerings by different supplier groups along the supply chain domain. The second set however focuses more on the concept of branding. It tends to evaluate and compare the use of the concept of branding in respect of four other cases other than those discussed in the previous section. Thus the report in question analyses the marketing theories and concepts and draws practical insights from different cases relating to such concepts.