Week 4 Discussion and Participation Questions

A company that was able to achieve market leadership following a valued discipline was Toyota Corporation. Toyota was able to beat its US counterparts in the 80s and 90s by providing a superior product through operation excellence. The company makes car models of higher quality, better performance, greater fuel efficiency, and better overall value than the competition. The Toyota cars throughout the years have become very popular because they retain better resale value than other car auto makers. Toyota gained a brand value that accumulated over the years. In the 21st century other companies including some American firms like GM have caught up to Toyota in terms of innovation, but Toyota still offers superior value than most companies in the auto industry. In 2010 Toyota continued to be