Case Brief on the Case Study titled Louis Vuitton in India

HYPERLINK l _Toc297826628 2.1 Will Louis Vuittons Transition From The Safe Environment Of A Luxury Hotel To The Luxury Mall Work At This Time (i.e. Meet The Firms Objectives) PAGEREF _Toc297826628 h 3The case is about the entry of Louis Vuitton, the luxury fashion unit, in India in the year of 2008. The unit was set to open its third store in India in a luxury mall. This change of store location would result in modifications of the profile of Indian customers. Due to this change the target customers of the company would also get changed. In this case the various perspectives through which the company decided to open its store in a luxury mall in India have been estimated.