Communications Paper

Communication is an essential component and means of conveying the thoughts and vision of a healthcare organization to its customers. The relevance and importance of communication becomes more pivotal and crucial when a healthcare organization is driven by goals and aspirations. In todays highly competitive markets, without resorting to apt and prompt communication, a healthcare organization always runs the risk of getting isolated (Berkowitz, 2006). So health care services increasingly resort to the usage of communication modalities to network, disperse new ideas and for promotion purposes. Communication media help the organizations to communicate with the potential customers in a simple and precise manner. In that context, email newsletters is one preferred mode of communication