Marketing Plan: Final Paper
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Marketing Plan: Final Paper


  • College
  • 530

Short excerpt:

According to Philip Kotler (2003) Sales Promotion is one of the key ingredients of marketing campaigns that consist of a diverse collection of short term incentives that are designed to stimulate a response from the target audience. Advertising gives consumer a reason to go ahead with the purchase whereas a sales promotion offers an incentive to the buyer (p. 609-616).

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