Five forces analysis of Dell

Dell Inc, established as a kind of small lucrative business by Michael Dell in early 1984 has grown to become one of the largest and highly successful multinational companies of all times in the world. Michael Dell has realized the wide marketing opportunities that can be brought with the strategy of marketing directly to the end users and this has helped the company create a market of its own. Within few years of its start-up, Dell has been placed to be 25th in the list of computer manufacturers worldwide, all but Dell have gone out of the market to become a fortune 500 company by 1992 (Holzner 2006, p. 5).