Marketing Research(
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Marketing Research(


  • Undergraduate
  • 497

Short excerpt:

The first question in Part A contains too many items that may produce biased results. For instance, all aspects of physical facilities may not have the same rating. For instance, special promotions may meet the customers expectations, while the width of aisles may not. However, the respondent is required to rate both aspects of the stores physical facilities with one answer applicable to both. Likewise, question 3 requires one answer to two different services services on time and getting services right the first time. It also appears that getting services right the first time is repeated in question 4 and this can lead to confusion rendering the results to questions 3 and 4 unreliable. Question 7 asks for the respondents assess employees education, intelligence and accomplishments. This

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